Product design
From discovery and information architecture to user flows, prototypes and responsive interfaces. I connect user needs with business goals across complex digital products.
Senior Product Designer with 8+ years of experience in crypto, cloud, and SaaS products serving 12M+ users. Led design systems and UX research practices that cut support load and improved onboarding conversion. Experienced in leading small design teams and partnering with Growth, Engineering, and Data.
Grounded in research. Refined through testing
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I can help you with
UX research
Research planning, usability testing and behavioral analysis to understand where users struggle. I combine qualitative insights with analytics, support-ticket data and competitor research to guide design decisions.
Design systems
Shared foundations, reusable components and clear documentation that help teams work consistently. My experience includes scaling a product design system at Nobitex and leading a marketing design system team at Arvan Cloud.
My experienceDesigning across
Designing across
products and teams.
Nobitex
Senior Product Designer
June 2023 - January 2026Full-time
Contributed to a unified design system for a platform serving 12M+ users. Redesigned registration, identity verification and security flows, validated solutions through usability testing, and worked with Growth, Engineering, Data and Security teams.
Arvan Cloud
Chapter Lead & Product Designer
September 2021 - July 2023Full-time
Established a research process based on Atomic UX Research, defined product personas, and improved documentation and information architecture. Led a three-person team creating a marketing design system for four products and reusable website templates.
Mediana
Product Designer
May 2024 - August 2024Part-time
Redesigned the platform website, translating product and business insights into wireframes and interactive prototypes. Refined the interface and visual identity for a more cohesive experience.
Arvan Academy
Product Designer
August 2023 - December 2023Part-time
Designed the end-to-end UX and UI of the marketing website and video-based cloud learning platform. Built a shared UI kit and collaborated with the branding team to align the experience with Arvan’s identity.
Entekhab Group
UI & UX Designer
October 2019 - October 2021Full-time
Designed internal admin tools and contributed to a video conferencing system across mobile, web and admin panels. Helped build the company’s base design system.
Cyris Softwares
UI Designer
May 2018 - April 2019Full-time
Designed interfaces for a real estate ERP, CRM and MLS platform spanning admin systems, agency tools, and web and mobile apps. Contributed to the platform’s base design system.
From evidence
to better experiences.
At Nobitex, I used support-ticket insights to redesign features and help move the most frequent issue from #1 to #6 in support volume. At Arvan Cloud, I established an Atomic UX Research process and led a three-person team building a marketing design system for four products.
Explore my work ↗Education & certificationsA foundation
A foundation
for learning.
2014 - 2018
BA in Graphic Design
Art University of Isfahan
2022 - 2023
Foundations of User Experience (UX) Design
Google · Coursera
May - August 2025
UX Research Bootcamp - Problem Solving Tools
Advanced UX research methods and problem framing
How I work.
Core competencies
- Product discovery & problem framing
- Data-informed design decisions
- Research planning & usability testing
- Design systems architecture & scalability
- Behavioral analysis & insight synthesis
- Competitive & market analysis
- Accessibility-focused design
- Design documentation & developer handoff
Tools
- Figma
- Google Analytics (GA4)
- Microsoft Clarity
- Hotjar
- PostHog
- Notion
- WebEngage